What is Round Up for Rescue? Whenever you checkout out at a register you will be asked if you would like to round up your shopping total to donate the extra cents to local rescues. Join us in making an impact by rounding up your total during your next visit to Hollywood Feed! Related articles How can I find out when a rescue is coming to my store? Do you work with shelters and other pet-related organizations? How do I apply for my organization to be a rescue partner or community partner? How will I know when my AutoShip is on its way? Do you work with breed specific rescues?